What is the purpose of your website? This is not meant to be a silly trick question.
We are long past the age of a local business having a website for an “online business card” or just “showing people our services”…
The main purpose of your website better be focused on getting more people through your doors! You want them visiting your website and picking up the phone to call you and make more sales increasing your bottom line. Simple as that… Or so it sounds. Lets take the time to go over vital reasons and criteria your website should be molded around.